SPECIAL EVENTS
Make the most of your time!
Network, meet new friends & join the fun.
SUNDAY, APRIL 13, 2025
WCAA Board Meeting
10:00 am – 2:00 pm – Hilton Hotel
6:00 pm – 9:00 pm – Reception – Hilton Hotel
Step into the elegance of a vintage Palm Beach evening with WCAA's Palm Royale Cocktail Party. Join industry leaders and fellow professionals for an unforgettable night filled with exquisite food, refreshing cocktails, and vibrant entertainment - all set against the backdrop of classic Palm Beach charm.
MONDAY, APRIL 14, 2025
KEYNOTE LUNCHEON
12:00 PM – 1:15 PM
Discover the Secret to Scaling with Confidence
Madeleine MacRae, CEO and Co-founder, Legacy Leadership Institute
If you find your business caught in a cycle of small gains and losses and you’re stuck on a growth plateau, you’re not alone. Many businesses struggle to break out of this cycle and reach their full potential. Join growth expert Madeleine for an exclusive luncheon keynote where you will discover the secrets to scaling your business with confidence and achieving the breakthrough you’ve been waiting for. Madeleine will unveil the precise strategies you need to drive consistent, predictable growth.
Registration required.
.png)
PALM PARADISE WELCOME PARTY
5:30 PM – 8:00 PM
Don your favorite tropical attire to kick off the inaugural night of IWCE with our vibrant annual welcome party! Immerse yourself in an evening of networking with industry peers while savoring delectable cuisine and expertly crafted celebratory cocktails. Revel in the festive atmosphere with live music, exciting giveaways and so much more!
An exhibitor badge or a ticket is required.
TUESDAY, APRIL 15, 2025
ARTISAN ATELIER – FORMERLY WORKROOM CENTRAL
APRIL 15: 9:00 AM – 5:00 PM
APRIL 16: 9:00 AM - 4:00 PM
Located in the middle of the Expo Hall, designers, fabricators, installers, and upholsters gravitate toward the booth to be inspired by the creative aspects, gain valuable information from instructional presentations, and learn new skills during hands-on demonstrations. This is also where beautiful fabrics, trims, hardware, and supplies our vendors generously donate are brought to life by the artisans and showcased in their final form. Over the years, due to the visual and interactive aspects of the booth, it has become a gathering place to meet new friends, reminisce with old ones, and share our knowledge and vision of what’s to come.
Free to participate
SOSS: Secrets to Soft Success
1:00 PM - 2:30 PM
Sponsored by Horizon Window Fashions
For those who want to build a profitable business selling soft treatments, this course is designed to reveal the secrets to successfully designing and selling soft. If you need a SOSS, this course is designed for you. Presentation materials, videos, and hand samples will be used during this seminar.
Free to participate - Registration Required.
Selling Exterior Shading: Explore the Possibilities
1:00 PM - 2:00 PM
Sponsored by Draper Inc
For years, the exterior shading opportunity has been left unexplored by those offering interior shading systems. Roller shades built for the exterior have changed this thought process, and many are now exploring this market. Exterior roller shades allow customers to extend their outdoor living and living seasons. These systems are in demand and offer high value to the customer, and they give you an opportunity to expand. If you are ready to expand your product line and increase your profit margins in exterior shading, this seminar is for you!
Free to participate - Registration Required.
Zigbee® Smart Shading by Somfy
1:00 PM - 2:00 PM
Sponsored by Somfy
Enhance comfort with Somfy’s innovative ecosystem of smart shading solutions. Discover Somfy’s Zigbee® 3.0 motors and controls, including the TDBU 45 WireFree motor, TaHoma® switch and Ysia® remotes. Experience quick, easy programming for window coverings utilizing the TaHoma switch and the TaHoma® Pro app for seamless control and convenience.
Free to participate - Registration Required.
Happy Hour with Somfy
2:00 PM - 4:00 PM
Sponsored by Somfy
Booth #301
Happy Hour with Universal Window Coverings & Mermet USA
2:00 PM - 4:00 PM
Sponsored by Universal Window Coverings and Mermet USA
Booth #713
20 Under 40 Awards Toast
5:30 PM – 5:45 PM
Private event - invite only.
2025 GRACE AWARDS GALA
5:30 PM – 7:00 PM
Mark your calendars for an unforgettable evening at the pinnacle event of our industry—the Oscars of window covering design and craftsmanship! Celebrate the triumphs of the 2025 award recipients at our elegant annual awards ceremony. Marvel at the exemplary projects that have set new standards and ignite your creativity with fresh ideas. Enjoy an open bar and delectable hors d’oeuvres served throughout the night.
Don’t miss out—tickets are limited and sold separately.
Dress Code: Cocktail Attire
WEDNESDAY, APRIL 16, 2025
WCMA PRODUCT AWARDS BREAKFAST
9:00 AM - 10:00 PM
The Window Coverings Manufacturers Association presents its prestigious Product Awards Breakfast. Learn What products you should be selling in 2025.
Free to participate.
ARTISAN ATELIER HAPPY HOUR
1:00 PM - 3:00 PM
Free to participate.
IWCE 2025 Best in Show with Mini Show Floor Tour
1:30 PM – 2:45 PM
At IWCE, there's a lot to see. Our design expert, David Santiago, wonder and designer or Casa Santi Interior Design, will curate a list of must-see vendors for design inspiration. We will highlight some of the most innovative companies and products that can help you stand out from your competitors. Don't miss out on expert advice from designer and industry ambassador David Santiago.
Registration Required.
The Perfect Fit: Choosing the Right Window Treatments for Function and Style
1:30 PM – 2:30 PM
In this interactive breakout session, attendees will gain insights into choosing the ideal window treatments tailored to both functional needs and aesthetic preferences. Led by industry experts, the session will cover key considerations in balancing functionality and design to enhance any space. Additionally, participants will explore the benefits of layering treatments, understanding how this approach can elevate style while optimizing light control and privacy. Designers attending will earn a Continuing Education Unit credit, deepening their knowledge and enhancing their professional toolkit.
Registration Required.
Cool & In Control: AERC Ratings for Automation
1:00 PM – 2:00 PM
The Attachments Energy Rating Council’s (AERC’s) goal is to provide consumers and decision-makers with credible, relevant, and comparable information about window attachments and their performances. Attendees will learn how AERC creates ratings and how to select energy-efficient products for their home using AERC ratings and how automation can increase energy efficiency.
Free Event - Registration Required.
POST-SHOW EVENTS
Exciting Windows 21th Annual Conference
April 16-18, 2025
If you want more leads, hire a decorator, or smooth internal operations, stop by Booth #751 at IWCE. Then, attend the Exciting Windows 21th Annual Conference. Better systems lead to better opportunities! Starts on Wednesday, April 16th.
Registration Required.
