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Wednesday, April 19, 2023

Sell Transformations Luncheon Presentation

Time: 12:00 – 1:15 PM


Presented by Kathy Cragg Pace, learn the ultimate sales skill to increase your business by selling transformations, not transactions. A MUST for sales teams that want to grow! Registration required.

Opening Keynote - LuAnn Nigara

Time: 4:30 – 5:30 PM

Presented by LuAnn Nigara, Learn the Four Keys Necessary to Create a Well-Designed Life and Business

The perfect ending to a day of intense learning, join LuAnn’s motivational session before you head into the Welcome Reception! Registration required.

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Casino Royale Welcome Party

Time: 5:30 – 7:30 PM

Let the fun begin! Join exhibitors and attendees at the industry’s annual networking event. Enjoy complimentary beverages, appetizers, music, games, and the best networking on the planet in Richardson Ballroom C at the Charlotte Convention Center.


An exhibitor badge or ticket is required.

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Thursday, April 20th, 2023

Coffee + Conversation

Date: April 20 – 21

Time: 10:00 AM – 12:00 PM

Visit Norman® to kick off IWCE 2023! Experience Norman® Smart Motorization and other award-winning products. Booth #919. Free to participate.

Workroom Central

Date: April 20 – 21

Time: 10:00 AM – 5:00 PM

Located in the middle of the Expo Hall, designers, fabricators, installers, and upholsters gravitate toward the booth to be inspired by the creative aspects of vignettes, gain valuable information from instructional presentations and learn new skills during hands-on demonstrations. This is also where beautiful fabrics, trims, hardware, and supplies our vendors so generously donate are brought to life by the artisans and showcased in their final form. Over the years, due to the visual and interactive aspects of the booth, it has become a gathering place to meet new friends, reminisce with old ones and share our knowledge and vision of what’s to come.


Free to participate.

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Best of Show People’s Choice Awards 2023

Debuting at IWCE this year, attendees can vote for their favorite exhibiting suppliers in 10 categories. Grab your ballot at registration or Booth #1101 to be entered to win a $500 VISA gift certificate with a completed ballot. The gift certificate winner will be announced at 3:30 p.m. on Friday, April 21. Free to participate.

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Brunch and Bubbles

Time: 10:30 – 11:30 AM

Visit Rowley to kick off IWCE 2023 with Brunch and Bubbles! Learn all about their new Elements Shade Collection. Located at Booth #113. Free to participate.

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The State of Child Safety in the Shading Industry

Time: 1:00 – 3:00 PM

Sponsored by Rollease Acmeda, this all-encompassing presentation will explain the Consumer Product Safety Commission rulings and how they differ from the existing Window Covering Manufacturers Association and Health Canada Rulings. Free to participate. Registration required.

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Our Fabric or Yours Seminar

Time: 1:30 – 3:30 PM

Presented by Darlene Bruns, sales representative at Horizons Window Fashions, get an overview of the simplicity and scope of the Horizons custom program, focusing on becoming “soft strong” when you partner with our team. Free to participate. Registration required.

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Somfy Happy Hour

Time: 3:00 – 5:00 PM

Enjoy networking, drinks and hors d’oeuvres with the motorization solutions expert Somfy at Booth #601. Free to participate.


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Keynote: Runway Window Fashions

Time: 3:30 – 4:30 PM

Join award-winning designer David Santiago of Casa Santi Designs in this motivational interactive presentation discussing how window treatments can make or break a room while sharing his experiences and projects. It’s a perfect segue before the annual Design & Workroom award ceremony. Registration required.

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WCMA Product Innovation Awards

Time: 5:30 PM

The Window Covering Manufacturers Association presents its prestigious Product Innovation Awards. Learn what products you should be selling in 2023 in Room 208. Free to participate.

2023 VISION Design & Workroom Competition Awards

Time: 5:30 – 7:00 PM

Get inspired and motivated watching the best work in the industry is recognized at this popular event. Meet the award winners and network with peers while enjoying complimentary appetizers and a cash bar in Richardson Ballroom C. Registration required.

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Friday, April 21st, 2023

20 Under 40 Awards Toast

Time: 1:00 PM

Meet and network with the next generation of window covering pros acknowledged annually by Window Fashion VISION magazine! Champagne and bonbons will be served. Located on the Show Floor stage. Free to participate.

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Grand Finale – 100 Takeaway Ideas

Time: 2:00 PM

Wrap up your IWCE experience with the top 100 takeaways that will boost your educational benefits! Join LuAnn Nigara, Madeleine MacRae, O’D McKewan, Roger Magalhaes and special guests to end the show in style. Bring your notepad and camera for this fast-paced idea exchange. Free to participate.

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Post-Show Events

Exciting Windows! BUILD A BETTER BUSINESS Conference

Date: April 21 – 23

Time: 4:00 – 1:00 PM

If you want more leads, hire a decorator or smooth internal operations, stop by Booth #825 at IWCE. Then, attend the 19th Annual Conference of Exciting Windows! at 4 p.m. on Friday, April 21, to 1 p.m. on April 23. In the past 18 months, our growth has been over 70%. Learn about your area. Registration required.

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High Point Market | Spring 2023 Market

Date: April 22 – 26

High Point Market is the world’s premier home furnishings event. Each spring and fall, more than 75,000 industry professionals flock to Market to experience a feast of form, function, and fashion for the home, plug into the latest consumer trends, see tens of thousands of new product debuts, network with colleagues and peers, and find innovative ideas for building their businesses.


Registration required at

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