KATHY CRAGG PACE
Sales Strategist, Elevated Design Sales

Kathy Cragg Pace is a sales strategist and trusted guide for design and window treatment
professionals ready to move from sales frustration to sales flow. With a megawatt smile and
no-fluff approach to transformation, she helps businesses shift from outdated sales habits
into trust-driven strategies that actually work—without feeling pushy, scripted or salesy.
Her Modern Sales approach throws out most of what you’ve been taught in traditional sales
training and replaces it with something far more powerful: a buying experience built on
connection, clarity and trust.
With more than three decades in the industry, Kathy has owned an award-winning design
franchise and real estate and custom home-building companies, led a North American
network of window covering business owners and directed a nationwide design sales team.
She’s trained more than 1,000 design pros and helped drive half a billion dollars in sales.
She’s worked with some of the biggest names in the industry and would love to help you
build the businesses of your dreams. She’s happiest when the people she works with feel
confident, energized and proud of their work—and when her big, blended family is
gathered around the island in her newly remodeled kitchen, cooking, laughing and making
memories. She currently offers courses, coaching and consulting at KathyPace.com.
