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Press Release | Texas Just Got Bigger: IWCE 2024 Raises the Bar With Largest Show in Two Decades

For Immediate Release

Contact: Ania Munzer

Tuesday, April 16th 2024

DALLAS, TEXAS — The International Window Coverings Expo (IWCE) took the Lone Star State by storm with its largest conference and expo in 20 years. This highly anticipated event, known as the world’s largest window covering show, brought together more than 150 exhibitors and welcomed over 3,500 attendees from 15 countries and all 50 states in Grapevine, Texas, on April 11-12, 2024. With a focus on interior and exterior window coverings, IWCE has again solidified its position as the premier destination for industry professionals looking to stay ahead of the latest trends and innovations.

As the only conference and expo of its kind, IWCE continues to set the bar high for showcasing cutting-edge products and providing unparalleled networking opportunities, including an impressive roster of seminars and workshops geared toward the design, fabrication, and successful operation of a window treatment business.

“Over the past two days, we had the pleasure of engaging with 100-plus visitors, including prospects, existing customers and esteemed partners from Canada and the U.S. The response was nothing short of phenomenal! We’re excited to announce that we’ve opened dozens of new accounts, showcasing the growing reach and impact of Alendel Fabrics. Furthermore, we’re proud to share that we have received orders for a staggering 1,000 sample books, a testament to the quality and appeal of our offerings.” —Alendel Fabrics 

“It was our first time exhibiting at the event and it was a resounding success. We had the opportunity to connect with numerous new dealers, showcasing our products and forging valuable partnerships. The exposure we gained at IWCE has truly boosted our company’s visibility and network within the industry. Looking forward to participating again next year!” —US Custom Shades

“I am thrilled to share the incredible success we experienced at IWCE 2024, where we exhibited our latest innovation through Alpha Tubular Motors. The event provided a fantastic platform to showcase our new motorization products in our industry and connect with our esteemed customer base all in one place. I cannot emphasize enough the importance of participating in events like the IWCE. They offer a platform to showcase our innovations and network with clients and provide a space for us to come together as a team, celebrate our successes and build a stronger bond that propels us toward even greater achievements.” —David Fezer, CEO, Alpha Tubular Motors

Responding to the exploding trend of outdoor living, IWCE debuted the Outdoor Oasis, a unique designer concept pavilion showcasing the latest sun-shading window coverings, furnishings and entertainment products.  

“Outdoor living is dramatically growing, and the pandemic expanded this interest to offer more luxurious outdoor furnishings and more weather-resistant fibers and products that permit three-season use in almost any climate. Expanding your business to include outdoor furnishings benefits your clients and your business. No matter what type of business you have—window coverings, interior design, furniture and accessories, outdoor shading—terrific ideas and products are available to expand your business offerings by including outdoor products.” —Amy Wolff, C.I.D., Amy Wolff Interiors and Outdoor Oasis Designer 

Another interactive destination at IWCE, the Artisan Atelier (formerly Workroom Central), offered over 20 hands-on demonstrations and two-hour power craft sessions. Sharing the techniques and intricate details to create couture window fashions, Artisan Atelier Director Sandra VanSickle and her team enlightened workrooms and designers with high-end fabrication techniques and strategic business workshops.

“I hadn’t been to IWCE since 2017 and I regret not making more of the shows. I came back energized and excited to try different techniques, source from new vendors, and make some new wonderful friendships! To be in the presence of so many talented people who ‘speak’ your language fills your heart! Everyone should take the time and make the investment.” —Sheri Stouffer, Finishing Touches 

“This is not only a learning experience; it gives us more enthusiasm and energy to move forward. We anticipate significantly growing our business by this year and will definitely be back in 2025!” —Bernard Robin, Gotcha Covered of Clear Lake 

IWCE will be held at the Palm Beach County Convention Center in West Palm Beach, Florida on April 14-16, 2025.


Since 1986, The International Window Coverings Expo is the only conference and trade show of its kind in North America, the world’s largest market for window coverings. The conference offers a unique experience/opportunity for like-minded business professionals to see the latest product innovations and experience world-class educational sessions and unprecedented networking opportunities. Learn more at



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