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Shade Sense Outdoor Launches to Meet Surging Demand for Motorized Awnings and Exterior Screens

New brand empowers interior window covering dealers to expand into the fast-growing outdoor living market


Richardson, TX  —  Shade Sense Outdoor announces the launch of Shade Sense ™ Outdoor, a new brand dedicated to premium motorized awnings and exterior screens. Created specifically to support interior window covering professionals, Shade Sense Outdoor helps dealers confidently expand into the booming outdoor living category with stylish, high-performing shading solutions.


Why Outdoor, and Why Now?

Outdoor products are the fastest-growing segment of the window coverings industry, as homeowners and designers prioritize functional, beautiful outdoor spaces. Clients want solutions that blur the line between indoors and out—without sacrificing comfort, privacy, or protection from the elements.


The Opportunity

Combining design-forward aesthetics, robust quality, and advanced technology, these products enhance indoor-outdoor flow while addressing sun, heat, glare, insects, and privacy. With a focus on craftsmanship, flexibility, and trade-first support, Shade Sense Outdoor helps partners:


  • Meet rising demand for seamless indoor-outdoor living

  • Grow revenue in a rapidly expanding category

  • Strengthen their reputation with quality products and dependable support

  • Complete projects faster with U.S.-based manufacturing and a typical 2–3 week turnaround

  • Offer whole-home solutions that foster client loyalty and repeat business


 Features of the Shade Sense Outdoor Motorized Awning


Dedicated Trade-First Support

Sales coverage, customer service, and technical support are handled directly by the Shade Sense Outdoor team, giving dealers:


  • Expert product guidance

  • Technical and installation support

  • Sales tools, training, and marketing resources


We’re incredibly excited to partner with dealers nationwide looking to expand into outdoor awnings and shades,” said Kris Hollis, Director of Sales for Shade Sense Outdoor. “By combining local expertise with our outdoor solutions, we can work together to transform everyday patios, porches, and backyards into truly elevated living spaces.”

 Shade Sense Outdoor Motorized Exterior Screens are custom-built


Join the Growing Network of Shade Sense Outdoor Dealers

Shade Sense Outdoor is actively building a network of dealers who are ready to lead in the outdoor living space.


Visit Shade Sense Outdoor at IWCE, April 21–23, 2026, to:

  • Explore the full line of outdoor shading solutions

  • See live demonstrations of motorized screens and retractable awnings

  • Learn how to become a partner dealer in your market


Media & Dealer Inquiries:

Shade Sense OutdoorEmail: marketing@shadesenseoutdoor.com


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About Shade Sense Outdoor: Shade Sense Outdoor is a dedicated outdoor brand specializing in custom motorized screens and retractable awnings. Built for the trade, Shade Sense Outdoor combines craftsmanship, design flexibility, and responsive support to help dealers deliver exceptional indoor-outdoor living experiences.

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