San Benito Shutter Presented Key Innovations at IWCE 2025

Hollister, CA – April 13, 2025 – Visitors to Booth #4 at the 2025 International Window Coverings Expo (IWCE) received an exclusive first look at three bold new products designed to transform how shutters are made, installed, and experienced. These groundbreaking innovations are set to raise the bar for performance, privacy, and aesthetics across the industry.

San Benito Shutter Team at IWCE 2025

“2025 is the year of bold breakthroughs for San Benito Shutter,” said Jeff James, VP Sales at San Benito Shutter. “We're not just refining what’s possible—we’re redefining it. Whether it’s superior louvers, precision tilt control, or smarter logistics, we’re giving our partners more tools to elevate every space they touch.”

San Benito Shutter also announced the winners from the SBS Ultimate Vacation Promotion. 

The New 2025 San Benito Shutter Lineup and Winners of the SBS Ultimate Vacation Promo:

• TRU-GEAR Hidden Tilt System Demonstration

  • Enables louvers to close tighter for enhanced privacy and light control.

  • Delivering a cleaner look with unobstructed outdoor views

• ARROW by San Benito Demonstration

  • Engineered for superior structural integrity.

  • Straighter than traditional louvers — “Straight as an arrow”

• SBS Blackout Strip

  • A simple, effective solution for maximum light control

  • Easily mounts to the sides of any shutter.

San Benito Shutter Ultimate Vacation! Winners include:

• Grand Prize: Classic Window Coverings

• Secondary Prizes: Extrutech Plastics, California Shutters, Hayes Manufacturing, Inc, Sunshine Shutters

In addition to debuting these new products, San Benito Shutter spotlighted its most popular SBS Exclusives, offering attendees a deeper look into its industry-leading solutions:

• Brushed Raw Wood Components: Stain-grade, deeply textured wood exclusive to the shutter industry.

• The San Benito Shutter Motor: Seamless automation for new or existing wood and poly shutters, with smart home integration and app/remote control.

• SBS Container Partner Program: A hybrid inventory model with flexible payment terms and 60–90 day inventory hold, providing more freedom and cash flow for shutter manufacturers.

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Media Contact:

Kathleen Hartnett

VP Marketing

www.sanbenitoshutter.com