Rowley Showcases New Products, Exclusive Launches, and Live Demonstrations at IWCE – Booth #1109
- Ashley Cook
- 6 days ago
- 2 min read
DALLAS, TX – April 2026 - Rowley, a leading manufacturer and international distributor serving professional workrooms, designers, dealers, and installers, will showcase new product innovations, exclusive previews, and live educational demonstrations at the International Window Coverings Expo (IWCE), Booth #1109.
Built for the way professionals work, Rowley’s presence at IWCE highlights solutions across Workroom, Drapery Hardware, and Shades—bringing together the products, expertise, and support trade professionals rely on to deliver exceptional results.
Attendees can explore new workroom product introductions, including expanded zipper assortments, quilting supplies, and additional tools designed to support fabrication across a wide range of applications. In Drapery Hardware, Rowley brings back the highly requested AriA® Metal Hardware Satin Gold French Returns, alongside a preview of the AriA® H-Rail Traverse System in White, offering a clean, modern solution for today’s interiors.
The booth will also feature exclusive first looks at upcoming collections, including the AriA® Metal Hardware Astoria Finial Collection and Café Rod Collection, as well as the relaunch of The Finial Company™ and Paris Texas Hardware™, all debuting Fall 2026. In addition, attendees can get a first look at the ELEMENTS® Cornice Board Program, expanding design possibilities within the Elements® Shade Collection.
To further support education and hands-on learning, Rowley will host a series of live product demonstrations led by industry experts Donna Cash and Kim Chagnon. These sessions are designed to provide practical techniques and insights for fabrication and installation and will take place on Thursday, April 23:
9:00 AM – 9:30 AM: 2026 New Products
10:00 AM – 10:30 AM: Upholstery Tool Techniques
11:00 AM – 11:30 AM: EZ Rise Cordless Roman Spring Shade Assembly
11:30 AM – 12:00 PM: Motorized Shade Tube Assembly
Visitors to Booth #1109 can also pick up the new 2026 Rowley Catalog, launching the same week, and explore the latest additions designed to support projects from concept through installation.
About Rowley
For more than 60 years, we’ve supported professional workrooms, designers, dealers, and installers with one of the industry’s most comprehensive selections of products, backed by trusted service and the expertise required to deliver exceptional results—project after project.
