IWCE 2026 Debuts ‘Fireside Chats’— Fast, Free Learning
- Ashley Cook
- 6 hours ago
- 2 min read
FOR IMMEDIATE RELEASE
Raleigh, NC — April 2026 — The International Window Coverings Expo (IWCE) is introducing an all-new, high-impact learning format for 2026: Fireside Chats. Designed for busy professionals, these concise, 25- to 30-minute sessions deliver actionable insights followed by five to 10 minutes of live Q&A, all without requiring registration.
Located directly behind the Business Solutions Hub on the show floor (Aisle 900), Fireside Chats are free to attend and open to all IWCE participants. Attendees can easily step in between meetings, discover new ideas and return to the floor energized and informed.
“Fireside Chats bring education to where the action is,” said IWCE show management. “It’s about making learning more accessible, more relevant and easier to fit into your day.”
Fireside Chats Schedule
Tuesday, April 22, 2026
1:00 PM — How AI Is Changing the Game for Visualization Software in the Window Shading Industry
Ed Sedgley, Viewa
2:00 PM — Expanding Beyond Interiors: Exploring Exterior Shade Solutions
Dan Grzybek and Chris Smith, Templar Screens
3:00 PM — Additional session (to be announced)
4:00 PM — How AI Visualization Increases Sales Efficiency & Last-Mile Data Influence on Industry Dynamics
Rob Wen, The Blind Bots
Wednesday, April 23, 2026
1:00 PM — Building a Financial Team for Your Firm
Michele Williams (Scarlet Thread Consulting) and Erin McGhee (McGhee Financials)
From AI-driven visualization to expanding into exterior shading and strengthening your financial foundation, Fireside Chats spotlight the ideas shaping the future of the window covering industry.
No sign-ups. No barriers. Just stop by Aisle 900 and learn something new.
About IWCE
The International Window Coverings Expo (IWCE) is North America’s premier trade show and conference for window treatment professionals. Taking place April 21–23, 2026, in Raleigh, NC, IWCE brings together thousands of industry professionals, 200+ exhibitors and 40+ educational sessions for three days of innovation, connection and growth.
For more information, visit IWCE-Vision.com.
