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Entrepreneur & Founder Jay Steinfeld to Kick Off IWCE 2022


September 8, 2021

Contact: Grace McNamara

(651) 756-8834

Entrepreneur & Founder Jay Steinfeld Kicks Off IWCE 2022

with “Lead from the Core” Presentation

St. Paul, MN—The International Window Coverings Expo, scheduled for April 5-7, 2022, at the Greater Fort Lauderdale/Broward County Convention Center, announces Jay Steinfeld, entrepreneur and author of “Lead from the Core: The 4 Principles for Profit and Prosperity,” to kick off the expo with the “Lead from the Core” presentation, Tuesday, April 5, at 5 p.m. prior to the Exhibit Hall grand opening reception and ribbon cutting.

Jay Steinfeld founded and was CEO of, the world’s #1 online window covering retailer. The company was acquired by The Home Depot in 2014. Against all odds to succeed, Steinfeld’s journey in business included failed acquisitions, partnerships gone wrong, perpetual self-doubt, deaths in his family, budget-limited guerilla marketing, corporate buyouts, brutal market competition and a complete disruption of industry leaders, including Amazon and big-box retailers.

To build something meaningful like Steinfeld, you need to do more than dream about it. You need to learn from the core. Learn Steinfeld’s 4 E’s set of guiding principles that can help you overcome any obstacle to your organization’s success: Evolve continuously, Experiment without fear of failure, Express yourself and Enjoy the ride.

In the pages of Jay’s book “Lead from the Core,” you will find a great amount of inspiration and information to help you build your business. Told with humor and heart, “Lead from the Core” is not just a road map to make your company a resounding success, it’s a master class for leaders looking to prevent costly business mistakes, no matter where they are in their journey.

Meet Jay Steinfeld and enjoy an inspiring presentation, followed by a book signing of “Lead from the Core.” Get to know Jay at and buy

his book at all the usual book retailers, including Amazon.

Window Fashion VISION is the leading industry magazine for everyone involved in the design, development, production, sales and marketing of custom window

treatments and home accessories. The bimonthly magazine publishes articles of interest to designers, workrooms, retailers, fabricators, manufacturers and anyone interested in custom home fashions.

“The International Window Coverings Expo helps window fashion and interior design professionals make industry connections and acquire information to help their businesses, but we also want to inspire them,” said event producer Grace McNamara. “Jay delivers on all three points.”

The International Window Coverings Expo (IWCE), North America’s only trade show and conference dedicated to window covering professionals, is the largest business networking and education event for window treatment professionals since 1986.

More information about the International Window Coverings Expo is available at

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